http://www.saltfactor.com/salt-shaker-pepper-grinder/
 |
 Pepper Mill Salt Shaker Set Lot Of 4 NEW  US $54.99
|
 Lovely WESTMORELAND MILK GLASS ENGLISH HOBNAIL SALT SHAKER AND PEPPER GRINDER US $18.99
|
 Salt shaker Pepper Grinder Acrylic New US $2.23
|
 Bamboo Salt Pepper Set New In Box US $4.00
|
 Vintage Norcrest Organ Grinder Salt Pepper Shaker Single H526 Free Shipping US $9.99
|
 NWT FOOD NETWORK STAINLESS SALT PEPPER GRINDER US $6.99
|
 PrepSolutions Versatile Salt Pepper Mill Red Adjustable Grinder Shaker US $7.49
|
 DANSK Teak Salt Shaker Pepper Mill Mid Century Eames Era Jens Quistgaard US $19.99
|
 Wood Wooden Salt Seed Spice Pepper Mill Grinder Muller Shaker Kitchen Ware Tool US $5.69
|
 Collectible FLORENTINE SALT SHAKER PEPPER GRINDER SET Made in ITALY US $24.99
|
 Pepper Grinder Salt Shaker Set Hand Made Layered Contrasting Solid Woods 7 US $19.95
|
 VINTAGE WOODPECKER WOODWARE JAPAN BLACK SILVER PEPPER MILL SALT SHAKER SET US $9.99
|
 Vintage GRINDER and SPINNING WHEELsalt and peppe shaker US $7.00
|
 Vintage SP Pair CIRCUS Organ Grinder MONKEYS w GREEN HATS Salt Pepper Japan US $18.00
|
 LENOX Salt Shaker and Pepper Grinder Vintage US $19.99
|
 Vintage Tall SALT Shaker and PEPPER Grinder by Lenox US $39.99
|
 Huge Mixed Lot of Copper Ware 55 Pieces UNIQUE US $148.25
|
 Pewter Salt and Pepper shakers Pewter Bowl and Pewter Sugar and Cream cups US $16.99
|
 Trudeau Stainless Steel salt pepper mill set NIB US $12.99
|
 Large Green Salt Pepper Mill Grinder Shakers Shaker US $9.99
|
 Vintage Salt Shaker Pepper MillPrice Imports JapanCoffee Grinder Shape US $9.99
|
 3 PR VINTAGE SALT PEPPER SHAKER METAL IRON VICTROLA US $9.99
|
 Great Mr Dudley Salt Pepper grinder Set Fun Colorful Wood Patterns US $30.00
|
 Cole Mason Elixir Pepper Salt Mill Grinder Set Clear Acrylic New Great Gift US $23.76
|
 VINTAGE LENOX LODI LARGE SERVING BOWL WITH SALT AND PEPPER MILL NICE SET US $29.99
|
 Classical Design Wooden Wood Salt Seed Spice Pepper Grinder Shaker Mill Tool 6 US $3.99
|
 MR DUDLEY PAIR SALT SHAKER AND PEPPER MILL GRINDER OAK GREAT SHAPE US $8.99
|
 Vintage Pepper mill grinder and Salt Shaker by Woodcrest by Styson made in JapaN US $9.20
|
 IMPERIAL CAPE COD CRYSTAL SALT PEPPER SHAKER SET CHROME GRINDER US $5.00
|
 1950s Vintage Verity Southall Black Wood Salt Pepper Laguna Beach CA England US $4.99
|
 Marble Salt Pepper Shakers US $1.99
|
 ANTIQUE Vintage HandPainted Wood Salt Shaker Pepper Mill Grinder Made in Japan US $3.99
|
 Vintage NISSEN Denmark Danish Teak Iron Round Salt Pepper Grinder Shaker Set US $29.99
|
 Vintage OLD THOMPSON Wood Bead Ball Multi Color SALT Shaker PEPPER Grinder Set US $10.99
|
 Portmeirion Salt And Pepper Shakers Grinders US $12.99
|
 Lenox China LIDO Tall Salt Pepper Mill s Shaker Grinder Regal Look c1971 US $47.99
|
 Coca Cola Chrome Salt Shaker and Pepper Grinder NIB Coke kitchen collectible US $25.00
|
 Vintage Tall Wood Brass Salt Pepper Shakers Modern Eames Danish Japan 60s Grind US $24.99
|
 Italian Hand Painted Salt Shaker with Pepper Grinder1950 Kitchenware 702 US $9.99
|
 VINTAGE WOOD CRANK STYLE PEPPER GRINDER MILL SALT CATALINA WOODENWARE JAPAN US $28.88
|
 OLDE THOMPSON heavy duty RIBBED ACRYLIC SALT SHAKER PEPPER MILL GRINDER nice US $22.88
|
 Salt and pepper shaker set made like minature antique coffee grinder US $11.00
|
 Wooden Moulino Salt Shaker Pepper Mill Grinder Set US $14.20
|
 Wolfgang Puck Stainless Steel Electric Salt Pepper Mill Set Shaker Dispenser US $39.99
|
 Salt Pepper Grinder Shaker US $15.99
|
 Peugeot pepper grinder mill salt shaker used 3 1 4 US $9.99
|
 Woodpecker by Woodware SP shakers pepper grinder Made of wood US $11.99
|
 RARE VINTAGE WOODEN JAPAN KITCHEN TABLE GOURMET COOK SALT PEPPER SHAKER GRINDER US $5.99
|
 NEW Ceramic Salt or Pepper Mill Red Grinder Shaker US $26.90
|
 AnimalsMushrooms More Lot of 9 sets Salt Pepper Shakers PLUS SURPRISE US $19.99
|
 Lot of Vintage Salt Pepper Shakers ceramic wooden metal US $6.95
|
 Trudeau Pepper Mill Grinder Automatic Graviti Red Kitchen Tool New US $27.49
|
 Collectible Wooden Salt Shaker Pepper Grinder Set Made in Italy US $20.00
|
 Pepper Grinder Ceramic Cow Salt and Pepper Shaker US $9.49
|
 TURNED WOOD PEPPER MILL GRINDER SALT SHAKER JAPAN US $22.22
|
 BLOND WOOD PEPPER MILL GRINDER SALT SHAKER NICE US $9.99
|
 DANSK IHQ QUISTGAARD MID CENTURY MODERN TEAK SALT SHAKER PEPPER MILL GRINDER US $69.99
|
 VINTAGE DENMARK DANSK TEAK PEPPER MILL PEUGEOT LION GRINDER MID CENTURY MODERN US $125.00
|
 Set Of Wood Pepper Grinder Salt Shaker How Old US $9.49
|
 Rhapsody salt and pepper shakers US $14.50
|
| Powered by phpBay Pro |
Do you have a salt shaker at the table next to you?
Yes and sometimes pepper.
NO .... not allowed to use salt ... I use a salt substitute called SALT - is based on potassium and taste a bit like the salt of truth ... and just as heavy metals ..... I have a heart condition .... (boo hoo) ...
I'm a foodie. A slow-food foodie to be exact. I believe in the value of high quality ingredients cooked slowly with care and attention. (Fast food just isn't my thing)
I'm obsessed with reading cookbooks, magazines and newspapers and anything that ties in my 2 favorite loves - reading and cooking!
There is a wonderful food publication where I live. Definitely the target markets are mid-upper scale consumers who love cooking and going to restaurants. These are busy business people who have money to spend.
The magazine has TENS OF THOUSANDS of readers. This magazine hits the target consumer right on the nose. These readers are "passionately interested in good food and drink."
Which is why their recent back page advertiser made me laugh.
Full page ad. (BACK PAGE NO LESS) Which means it cost over $4,000.
What did the high-end cooking store advertise?
That if you filled out the coupon (and BROUGHT IT TO THE STORE) you would have a CHANCE to win ONE $70 Salt and pepper grinder set. I mean ONE for the entire store. ONE for the entire promotion.
1 lousy little Salt and pepper set for a potential audience of TENS OF THOUSANDS.
I don't get it.
Drop over $4,000 plus whatever they paid to get a graphic designer to create the ad...and then only offer a CHANCE to win ONE little salt and pepper set ($70 value) to people who are willing to drive for an hour to come to their store?
I call it "McCustomer Kind Of Thinking"
Would You Drive Across Town To MAYBE Win Salt and Pepper shakers?
I don't think so.
Don't think your customers get excited about the unexcitable.
Promotions are important to selling. Absolutely. But they have to be promotions that actually MEAN something to your customer.
A promotion has to create a sense of urgency, a sense of excitement, momentum - a "Ooh - I'd LOVE that!" kind of feeling.
What Would I Have Done With That Back Page Ad?
First of all I wouldn't have purchased a Full Back Page. I'd have purchased a HALF PAGE ad (with very cool design) with this offer:
WE LOVE OUR SEASONED CUSTOMERS!
The first 200 customers Receive a FREE
Salt and Pepper Grinder (as seen on Oprah)
($70 value).
Or something even sexier - perhaps a new gadget out of Gourmet magazine etc. Or maybe a FREE SUBSCRIPTION to Gourmet magazine...something that would excite the foodies and actually give them a reason to come to the store NOW.
And then after the first 200- I'd have something to offer THE REST of the customers that would REWARD THEM for taking the time to come to the store and encourage them to buy more.
Remember -the hard cost for the stupid salt and pepper set is probably $10.
Would it be worth spending $10 to attract a customer who will be put into your ezine database, who will probably spend an average of $100 or more per visit FOREVER and who will refer you to other high-end customers FOREVER?
YES!!!
So remember - when you're coming up with your next latest and greatest sales promotion...to actually think of WHAT YOUR CUSTOMER WOULD LIKE.
And don't get caught in the trap of small-term thinking vs. LONG TERM.
Remember - you want your customers to be "SLOW FOOD" kind of customers who will stick with you for the long haul.
vs. a McCustomer who doesn't have ANY LOYALTY at all.
So there.
Love From Your Bossy Sales Diva,
Kim
P.S. If you loved this article, can you please pass it on to 3 of your sassy friends? They'll receive my FREE Report: The 5 Biggest Sales Mistakes Women Make as well as my savvy and sassy sales tips each week. All they have to do is sign up at http://www.salesdivas.com/tips.php Thanks a million!
Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report The 5 Biggest Sales Mistakes Women Make at Sales Training