http://www.saltfactor.com/salt-shaker-pepper-grinder/
Salt shaker pepper grinder
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 Wood Glass Salt Pepper Shakers Grinder Mill Big Set  US $1.50
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 TEAK Bamboo antique Salt Peppe Mill Grinder SH105 freeS US $9.99
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 ACRYLIC PEPPER MILL SALT SHAKER SET PEPPER GRINDER US $8.99
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 VINTAGE SOLID OAK WOOD SALT PEPPER MILL SHAKERS SP US $1.99
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 LENOX HOLIDAY SALT AND PEPPER GRINDER SET HOLLY BERY US $40.00
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 Vintage 1 quart Pyrex Ovenware with lid brown w gold US $.99
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 New 2 Electric Salt and Pepper Mills Shaker Grinder US $33.99
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 VTG HARDWOOD TEAK LARGE SALT PEPPER GRINDER MILL US $14.99
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 6 piece Italian Florentine Book box frames SP grinder US $33.50
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 70 Plus Lot barbie Dolls Clothes Furnature accessor US $11.60
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 Vintage CAPODIMONTE Italy Salt Shaker Pepper Grinder US $9.99
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 Electric Salt Pepper Mill Kitchen Grinder Shakers Light US $6.99
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 Vintage Dansk Pepper Mill Salt Shaker Combo Teak US $24.99
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 EALES 1779 PEWTER SALT AND PEPPER GRINDER SET US $9.50
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 DANSK Wood JANE Pepper Mill GRINDER w Salt SHAKER New US $19.99
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 Vintage Tall Wooden Salt Shaker Pepper Grinder Japan US $.99
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 DANSK jhq Denmark TEAK Pepper Grinder Mill US $49.99
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 Olde Thompson Stainless Glass Mill Shaker Set NEW US $7.49
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 INTERESTING LOT OF SALT AND PEPPER SHAKERS TRAY CANDLE US $2.31
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 West Bend Vintage Bean Crock Pot No Reserve Price US $7.99
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 Imported Hand Cut Heavy Crystal Shakers Pepper Grinder US $5.00
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 Vintage solid wood small pepper grinder salt shaker WOW US $8.99
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 Wooden Salt Shaker Pepper Grinder Mill US $.99
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 2TEAK Bamboo Salt Pepper Mill Grinder SH105 low S H US $17.99
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 Cast Iron Coffee Grinder Salt Pepper Shakers Set US $1.99
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 MR DUDLEY WOOD SALT SHAKER PEPPER GRINDER COLORFUL US $7.99
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 LENOX BIRCH WOOD PEPPER GRINDER SALT SHAKER COMBO US $9.99
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 Lot of 4 Antique Salt Pepper Collectables US $12.00
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 MODERN STAINLESS STEEL SALT PEPPER GRINDERS MILL NICE US $28.00
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 2 Electric Stainless Steel Salt Pepper Shaker Grinder US $13.57
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 SALT AND PEPPER SHAKERS COFFEE GRINDER STYLE METAL US $3.50
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 55Futura Brushed Stainless Pepper Mill Salt Shaker US $45.95
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 COPPER S P SHAKER GRINDER 8 ROUND COPPER TRAY US $9.99
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 DISNEY MICKEY MOUSE SALT PEPPER SHAKER GRINDER NEW US $33.71
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 Bamboo Salt and Pepper Set msrp $1299 new in box US $4.99
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 Salt Pepper SP Shakers Pepper Grinder Salt US $5.00
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 Salt Pepper SP Shakers Pepper Grinder Salt 2 US $5.00
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 VTG MODERN WOOD COLUMNS SET SALT CELLAR PEPPER GRINDER US $12.95
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 Danish Modern Salt Pepper Mill Laurids Lonborg US $9.95
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 Wood Apple and Pear Salt Shaker and Pepper Mill US $4.99
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 collectable salt shaker pepper grinder made in Japan US $.99
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 TIFFANY Sterling Silver Salt Shaker Pepper Grinder US $11.01
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 Junk Drawer Lot Sterling Silver Bar Antique Vintage US $.99
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 Gorham Sterling silver 1306 Salt and Pepper set US $14.95
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 NEW Princess House Stainless Steel Salt and Pepper Set US $30.95
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 Vintage Organ Grinder Shaker Shafford Japan US $5.00
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 VINTAGE SALT PEPPER SHAKER ORGAN GRINDER SHAFFORD US $4.99
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 Lot of Metal Amish Salt Pepper Shakers Pre70s US $7.99
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 SET2 Restaurant Silver Salt Pepper Mill Grinder SP22 US $15.99
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 Coffe Grinder and Mill Salt Pepper Shakers US $3.99
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 Vintage Coffee Grinder Salt and Pepper Shakers US $.99
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 pepper millsauce grindersalt shaker2 in 1free gift US $13.99
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 Vintage TALL Wooden Salt Shaker Pepper Grinder Japan US $6.99
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 Royal Worcester Evesham Gold English Porcelain China US $249.00
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 Vintage Danish Modern Dansk Salt Pepper Grinder Mill US $28.00
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 Wooden Pepper Mill Grinder Salt Shaker Kitchenware US $9.99
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 Trudeau Combo Pepper Mill Salt Shaker Top Clear New US $7.99
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 Aronson Pepper Mill Grinder And Salt Shaker US $4.99
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 4TEAK Bamboo Salt Pepper Mill Grinder SH105 low S H US $29.99
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 Vintage 3 pc Salt Pepper Shaker Grinder Set Italy US $.99
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Do you have a salt shaker at the table next to you?
Yes and sometimes pepper.
NO .... not allowed to use salt ... I use a salt substitute called SALT - is based on potassium and taste a bit like the salt of truth ... and just as heavy metals ..... I have a heart condition .... (boo hoo) ...
I'm a foodie. A slow-food foodie to be exact. I believe in the value of high quality ingredients cooked slowly with care and attention. (Fast food just isn't my thing)
I'm obsessed with reading cookbooks, magazines and newspapers and anything that ties in my 2 favorite loves - reading and cooking!
There is a wonderful food publication where I live. Definitely the target markets are mid-upper scale consumers who love cooking and going to restaurants. These are busy business people who have money to spend.
The magazine has TENS OF THOUSANDS of readers. This magazine hits the target consumer right on the nose. These readers are "passionately interested in good food and drink."
Which is why their recent back page advertiser made me laugh.
Full page ad. (BACK PAGE NO LESS) Which means it cost over $4,000.
What did the high-end cooking store advertise?
That if you filled out the coupon (and BROUGHT IT TO THE STORE) you would have a CHANCE to win ONE $70 salt and pepper grinder set. I mean ONE for the entire store. ONE for the entire promotion.
1 lousy little salt and pepper set for a potential audience of TENS OF THOUSANDS.
I don't get it.
Drop over $4,000 plus whatever they paid to get a graphic designer to create the ad...and then only offer a CHANCE to win ONE little salt and pepper set ($70 value) to people who are willing to drive for an hour to come to their store?
I call it "McCustomer Kind Of Thinking"
Would You Drive Across Town To MAYBE Win Salt and Pepper Shakers?
I don't think so.
Don't think your customers get excited about the unexcitable.
Promotions are important to selling. Absolutely. But they have to be promotions that actually MEAN something to your customer.
A promotion has to create a sense of urgency, a sense of excitement, momentum - a "Ooh - I'd LOVE that!" kind of feeling.
What Would I Have Done With That Back Page Ad?
First of all I wouldn't have purchased a Full Back Page. I'd have purchased a HALF PAGE ad (with very cool design) with this offer:
WE LOVE OUR SEASONED CUSTOMERS!
The first 200 customers Receive a FREE
Salt and Pepper Grinder (as seen on Oprah)
($70 value).
Or something even sexier - perhaps a new gadget out of Gourmet magazine etc. Or maybe a FREE SUBSCRIPTION to Gourmet magazine...something that would excite the foodies and actually give them a reason to come to the store NOW.
And then after the first 200- I'd have something to offer THE REST of the customers that would REWARD THEM for taking the time to come to the store and encourage them to buy more.
Remember -the hard cost for the stupid salt and pepper set is probably $10.
Would it be worth spending $10 to attract a customer who will be put into your ezine database, who will probably spend an average of $100 or more per visit FOREVER and who will refer you to other high-end customers FOREVER?
YES!!!
So remember - when you're coming up with your next latest and greatest sales promotion...to actually think of WHAT YOUR CUSTOMER WOULD LIKE.
And don't get caught in the trap of small-term thinking vs. LONG TERM.
Remember - you want your customers to be "SLOW FOOD" kind of customers who will stick with you for the long haul.
vs. a McCustomer who doesn't have ANY LOYALTY at all.
So there.
Love From Your Bossy Sales Diva,
Kim
P.S. If you loved this article, can you please pass it on to 3 of your sassy friends? They'll receive my FREE Report: The 5 Biggest Sales Mistakes Women Make as well as my savvy and sassy sales tips each week. All they have to do is sign up at http://www.salesdivas.com/tips.php Thanks a million!
Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report The 5 Biggest Sales Mistakes Women Make at Sales Training